Content Marketing in the Food Industry - Why Should You Invest?
The same rules apply to chefs in the kitchen as do to your text creation: experience, expertise and good taste count. The competition is fierce for food and drinks advertising online. This applies to all aspects of the food industry, from the delivery of groceries to special products for gourmets and connoisseurs, snacks, lunches, and even complete candlelight dinners.
What makes you better than the competition? You can provide the answers with perfectly tailored content that suits you and the food industry. Fresh content increases your awareness of relevant target groups and builds trust and credibility. And if the fish takes the bait - in other words, the user likes your recipe - it is only a matter of time before your company becomes the new star in the food sky.
How Can Content Marketing Be Used Effectively in the Food Industry?
Imagine the inviting smell of fresh pasta, the satisfying crunch of fresh vegetables, or the creamy sweetness of a delicious mousse. Have we got your attention? Content comes to life through stories. Readers should visualize the delicacies they can expect - with clear target group-specific content.
What Food Content Is Out There - And What Do You Really Need?
The factual description of the range and what the buyer can expect is particularly important for online food marketers. The texts should be accurate, give tips on how to use the product, and make the user want to browse the range.
Descrizioni dei prodotti
Here’s where you get down to the nitty-gritty. Readers learn more about the origin, ingredients, and shelf life of the food.
Il social media marketing è più di un testo sul cibo. Le storie vivono di immagini e racconti che descrivono il potenziale di esperienza che potete fornire.
Recipe Ideas
Passando al concreto: cosa possono evocare i vostri prodotti? I collegamenti tra diversi prodotti e suggerimenti di ricette forniscono agli utenti dei contenuti con un valore aggiunto.
Recipe ideas are better than plain text about food - and the feedback from users is even better. With UGC you give those who love to present their dinner creations, diet plans, and serving ideas a platform.
DIY Posts and Videos
come si fa? Insegnate ai vostri utenti nuove competenze. Si può fare facilmente, con video e istruzioni dettagliate. Questi contenuti rimangono nella memoria dell’utente.
Passeggiate gastronomiche
possono permettere approfondimenti virtuali su luoghi di tendenza per i buongustai. Invitate i vostri utenti in un tour delle capitali culinarie del mondo, dei quartieri gourmet alla moda e delle regioni conosciute per la loro gastronomia. Il formato richiede un piccolo sforzo, ma ha un effetto impressionante: offrono al vostro gruppo target un valore aggiunto imbattibile sotto forma di esperienze indimenticabili.
Attenzione: la rappresentazione visiva è importante per tutti i testi sul tema del cibo e delle bevande. Pensate alla presentazione sulle piattaforme di social media, soprattutto su Instagram. Assicuratevi di investire in fotografi professionisti per la vostra strategia di content marketing.
How Popular Are Texts on Food and Nutrition?
It’s easy to understand the purpose of food and drinks texts by looking at the figures from the cooking platform BBC Good Food. There are around 19 million users who share recipes and preparation methods and discuss ingredients, new ideas, and variants of classics on this site.
Questions such as "how do I prepare ...?" feature heavily in the top 10 search terms on YouTube. And the Food Content Marketing Report determines which text forms are particularly popular: It is content that provides information and further education such as recipes, how-tos, and restaurant reviews.
What Technical Support Is There for Food Content Marketing?
The best solution can be found when humans and machines work together. La ricerca delle parole chiave tools will find out what your target audience is looking for, and then CAT tools and human post-editors are the secrets behind faster and cheaper internationalization. With fresh ingredients, a fragrant blend of spices, and attention to detail, perfect texts about food, drink, and dietary supplements are created.
Why Do Texts About Food Work So Well?
Eating is about love, enjoyment, socializing and so much more. People's mouths water at the thought of the delicious flavors. It’s fun to browse recipes and decide what you’d like to cook. Food and nutrition are far more than a basic need: It appeals to our emotions - which is the key to successful content marketing. What’s more: Food content is often shared because it appeals to users who are interested in recipe ideas, new inspiration, and dinner parties.
Content Creation for Food Marketing: How to Make It Count
How Important Is Unique Content?
In short: It’s the be-all and end-all. Google only likes unique content - just like the users. Copied texts about food - and any other topics - lead to penalties on Google. The consequences are a poorer positioning in the search results, lower visibility, and ultimately loss of profit.
How Important Is the Headline?
The headline and header image are the first way to grab readers' attention. If they find it engaging, they’ll take the time to read the rest of the text.
The Copyblogger portal solidifies this theory: Around 80 percent of people read the headline, but only 20 percent read the content behind it. With a successful headline, you can increase this percentage significantly.
How Long Should a Text About Food and Drink Be?
You’re looking for a short, sharp punch of flavor. In content marketing in the food industry, in particular, the focus is on the images at first glance. The accompanying text provides concise information, for example in the form of a blog entry or a recipe. Take into account: Bigger is not always better - quite the opposite in fact. Be sure to communicate all the important information. Nothing more, nothing less.
What Makes Food Texts Successful?
Only the perfect combination of ingredients makes a delicious meal. The same applies to content marketing in the food sector. Sophisticated keyword research, a detailed briefing, lean work processes, and authors who hit the right note - this is how a text about food and drink succeeds.
The text should speak to readers on their level, respect them and meet them where they are. This is why it is so important to clearly analyze the target audience. With a text, users want to learn something about food and its preparation and some new facts, similar to reading a non-fiction book.
Where Are the Best Food Writers?
The search for authors who understand your food trade and have free capacity can be time-consuming. Many companies don’t have the time for this or they don’t know where to start. Content platforms are often the better choice. At greatcontent you benefit from a global network of experienced authors, post-editors, and transcreators. It’s good to remember: Influencers may push content on social networks, but they haven’t usually written the text themselves.
How Do You Ensure That Your Food Content Is Engaging?
There are a number of indicators that make good content. A target group-oriented approach, precisely placed information, and a friendly greeting are among the top factors.
You can check that authors meet your standards using sample texts. and: Behind every successful text is a detailed briefing. It’s only when the copywriter knows exactly what you want that they can deliver great texts. You should also be available to answer any questions they might have.
Unlimited Taste?
Linguistically speaking - yes. You can offer your food text in any target language you like. This is the only way to reach a variety of users. Think about it: Not everyone can speak English well enough or has the time to work through a foreign language text.
In the worst case, you will lose potential customers. AI (artificial intelligence)-based tools translate quickly and cheaply. Then native speakers take care of the linguistic and cultural characteristics.
Content Marketing for Food Texts: Success by Working With Professionals
Assegnate personalmente i vostri testi sul marketplace di greatcontent, o prenotate il nostro Gestione del Progetto. Then, depending on the service you select, we will take care of everything for you from market analysis to SEO audits, keyword research, author recruiting and casting to internationalization. All you have to do is keep an eye on your KPIs (Key Performance Indicator) and check how your visibility on the internet increases daily and your sales grow.
Find Real Foodies Who Can Get Your Message Across!
Our experience in food content marketing is based on projects with numerous well-known providers in the industry. Renowned companies in the food and nutrition industry have already successfully made use of our services.
These include start-ups such as HelloFresh - the provider of food parcels that has developed from a newcomer to an established brand within a short period of time, primarily thanks to better visibility on the internet.
Delivery Hero also expanded its German customer base, not least thanks to good content marketing. Further projects have already been completed with the restaurant portal Quandoo, PizzaPortal, Mein Wunsch Catering, Eataly, foodpanda and Just Eat.
