What are stopwords?

Explanation

• Stopwords provide flexibility to linguists when using the required keywords by allowing the placement of defined terms before or in between the keyword. 
• Search engines have recognized the use of stopwords and they are vital to allow the easy and natural use of keywords in your text. 

Example:

• Keyword: "flights China” 
• Stopword usage: By allowing stopwords "to" and "in" you are allowing the following spelling options:
  • “flights to China” 
  • “flights in China” 

What are flex endings?

Explanation

• Flex endings provide a certain level of flexibility to linguists when using the required keywords.
• Using flex endings allow the extension of a keyword by up to three letters.

Examples (allowed):

• Keyword 1: "house" → houses
• Keyword 2: "door system" → door systems

Examples (NOT allowed, as it is not allowed to change or delete letters of defined)

• Keyword 1: "Haus" → "Häuser"
• Keyword 2: "gelb Haus" → "gelbes Haus"