The Pakistan Super League T20 competition is easily the biggest sporting event in the country. Given its massive size, millions of dollars are spent on organizing and conducting the event. So as PSL 8 is set to start on the 13th of February, let’s talk a look down memory lane at all the PSL Prize Money and Sponsors of the previous editions.
PSL Prize Money
But no good event would be successful without money at stake. Ever since the beginning of the competition, the PSL prize money was $500,000 for the winner and $200,000 for the runner-up. Due to the fluctuating economy and varying conversion rates, the PKR values for the distribution have changed but the dollar values have remained the same.
Apart from these main 2 awards, there are various others like Player of the Tournament, Umpire of the Tournament, Spirit of cricket award, and various other tournament-related awards. A total of 34 Man of the Match awards will also be given out. In the 2022 edition, a total of PKR 112 million was allocated for prize money. Given below are the prize money distribution and individual sums given to all award winners in last year’s PSL, PSL 7.
|Award||Prize Money/ PKR|
|Winner||PKR 90 million|
|Runner-up||PKR 32 million|
|Player of the Tournament||PKR 3 million|
|Batter of the Tournament||PKR 3.5 million|
|Bowler of the Tournament||PKR 3,5 million|
|Wicketkeeper of the Tournament||PKR 3.5 million|
|Fielder of the Tournament||PKR 3.5 million|
|All-rounder of the Tournament||PKR 3.5 million|
|Emerging Player of the Tournament||PKR 3.5 million|
|Umpire of the Tournament||PKR 3.5 million|
|Spirit of Cricket||PKR 3.5 million|
|Man of the Match||PKR 500,000|
As 34 total Man of the Match awards were given, a total of PKR 17 million was distributed for this ward.
Apart from the Individual awards, the prize amount won by each team is split among all the players as well as the staff. Though the 2023 prize money hasn’t been released yet, there has been speculation since last year that the prize money will rise but we will have to wait and see.
The title sponsor for PSL, from its very first inaugural edition to today and even in the future, is HBL. Habib Bank Limited invested $5.2 million into the first-ever PSL in 2016 as a 3-year deal. After the contract expired in 2018, the bank decided to return as the title sponsor, but this time they almost tripled the per-year sponsorship amount to $14.3 million. As this 3-year contract expired in 2021, HBL renewed it for the 2nd time and they will remain the title sponsor for the event till 2025. Once again, the yearly sponsorship amount rose, resting now at a staggering $22.2 million. A table illustrating this data is given below.
|Title Sponsor||Period||Sponsorship amount (per year)|
|HBL||2016-2018||PKR 54.4 Crore|
|HBL||2019-2021||PKR 214.8 Crore|
|HBL||2022-2025||PKR 391.7 Crore|
The title sponsor may be contributing the greatest amount, but the many other official partners and team sponsors also contribute significantly. It is estimated that the sponsorship deals associated with the league, including the title sponsor; HBL, are worth more than $6 million. The official sponsors for the HBL PSL are J., OPPO phones, Brighto Paints, and Jubilee. The remaining partners are as follows:
- Tapal Tea
- Head & Shoulders
- Blitz International
Though the above-mentioned partners apply to the whole event, the 6 PSL franchises, the teams, Quetta Gladiators, Lahore Qalandars, Islamabad United, Multan Sultans. Karachi Kings, and Peshawar Zalmi, are all owned by separate corporations with their team sponsors. You can visit following links for that